Job Description

At Anaplan, we are a team of innovators focused on optimizing business decisionmaking through our leading AIinfused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.

Our customers rank among the whos who in the Fortune 50. CocaCola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our bestinclass platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebratingour wins big and small.

Supported by operating principles of being strategyled, valuesbased and disciplined in execution, youll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and lets build whats next - together!

The Senior Director of Public Relations and Brand is responsible for shaping, protecting, and amplifying Anaplans corporate brand while driving global awareness. This leader owns the external narrative, media strategy, and brand stewardship, ensuring Anaplan is consistently positioned as the categorydefining AIdriven scenario planning and analysis platform.

This role sits at the intersection of corporate communications and brand strategy, with a strong emphasis on PR, storytelling, and reputation, while driving thought leadership and visibility in key focus areas such as AI to extend Anaplans broader narrative.

Your Impact

Public Relations & Media Strategy

• Lead a proactive, global PR strategy that drives awareness and reinforces Anaplans leadership in AIdriven scenario planning and analysis
• Own relationships with toptier business, technology, and industry media, with a focus on sustained narrative pullthrough rather than oneoff announcements
• Oversee external communications for product, application, and AIrelated launches, partnerships, and corporate milestones
• Develop media programs that highlight customer impact, innovation, and realworld decisionmaking outcomes

Brand Narrative & Stewardship

• Own and evolve Anaplans external brand narrative, positioning, and voice across earned and owned channels
• Ensure consistent articulation of Anaplans AI strategy, application portfolio, and decision excellence across PR and thought leadership
• Partner with Brand, Content, and Design teams to translate strategy into clear, differentiated storytelling
• Act as a brand steward, ensuring clarity, credibility, and differentiation in a competitive AI and enterprise software landscape

Thought Leadership & Market Visibility

• Drive thought leadership programs that reinforce Anaplans point of view on AIdriven planning, decision excellence, and enterprise performance
• Translate complex platform, application, and AI innovation into compelling narratives for external audiences
• Support executive participation in thought leadership where it advances core narratives and brand credibility

CrossFunctional Leadership & Operations

• Partner closely with Product and Solutions Marketing, Content, Demand and ABM, Finance, Legal, and regional teams to ensure alignment
• Manage PR agencies and external partners across regions
• Build, mentor, and scale a highperforming PR and brand team

Your Qualifications

• 12+ years of experience in public relations, brand, or corporate communications, ideally within enterprise SaaS or technology
• Proven experience leading global PR programs and shaping corporate brand narratives at scale
• Demonstrated experience positioning complex platforms, applications, or AIdriven solutions for enterprise audiences
• Track record of managing agencies, budgets, and multiregion PR programs
• Experience leading issues management and navigating reputational risk
• Bachelors degree in Public Relations, Brand, Communications, Marketing, or a related field; Masters degree preferred
• Exceptional written and verbal communication skills

Preferred Skills:

• Strong fluency in AI, enterprise planning, and analytics concepts, with the ability to shape credible external narratives
• Ability to translate technical innovation into clear, compelling stories that resonate with business and media audiences
• Experience developing thought leadership that influences market perception and category conversations
• Ability to measure and optimize PR impact using awareness, sentiment, and narrative indicators
• Proven ability to align crossfunctional partners around a single, consistent external story
• Strategic thinker with the ability to manage multiple priorities in fastpaced, highly visible environments
• Handson, executionoriented leadership style

Base Salary Range:

$221,000 $299,000 USD

Our Commitment to Diversity, Equity, Inclusionand Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging arent just words on paper this is what drives our innovation, its how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.

Washington, District of Columbia, United States

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